Essay about Prince Sports Case Analysis

Essay about Prince Sports Case Analysis Essay about Prince Sports Case Analysis Ashley Blyth Prince Sports Case Analysis Marketing Principles Prince Sports is a sports equipment retailer that offers many different products for tennis, squash, badminton, and racquetball, and paddle tennis. It’s complete line of tennis products include more than 150 racquet models, more than 50 tennis strings, over 50 footwear models, and countless types of bags, apparel, and other accessories. Inventing the first oversize, long-body racquets, the first synthetic gut tennis string, and the first natural foot shape tennis shoe is something that Prince prides itself on in the history of innovation in tennis. In the 21st century environmental forces worked for and against Prince in many different ways. Social forces work for Prince due to people being health conscious which results in people participating in physical activities, such as tennis. Income and occupation plays a role here because tennis is known as a â€Å"rich† people sport. Technological forces help prince in a few different ways. Increase of technology will make it easier to research and produce many different products. Having availability to not only research different ideas for new products but to actually be able to produce them depending on what the consumers’ needs are will be much easier as technology advances. Also technology provided more outlets for marketing. This can work against Prince as well. Having an available online market gives opportunity for consumers to leave feedback and reviews. One way this could work against Prince is if there are any dis-satisfied customers they are able to leave rev iews and feedback for possible new consumers to see, resulting in the loss of business. Many new consumers do review searches before purchasing a product or service on the web. Economic forces are based on the economy. If the economy is good it will work in favor for Prince. If consumers feel comfortable in the purchase of a new product that will only result in more purchases, and more word of mouth marketing. However, if the economy is bad this will make it less likely for consumers to purchase any tennis equipment. They will probably make do with what they currently have. The growth of tennis related products depends heavily on the growth of the tennis industry as a whole. There are different marketing activities that the United States can do to promote tennis playing. Every consumer loves to see the word free. Giving away free tennis lessons will spark the interest of a consumer. Once a person plays tennis for the first time there is a greater chance they will return to play again. There is also the idea to use internet based websites to sell the sport at a discounted rate. An example of an internet based site that sells goods and services at a discounted rate is Groupon. Here Prince could offer either free or promotional prices for lessons, day trips, games, or group packages. When people use discounted tennis games word of mouth will eventually spread and more people will talk about tennis resulting in more people joining the sport. Media advertising is a great way to target a specific market. Running an advertisement of all the pros of playing ten nis such as a great form of exercise, to achieve and maintain good health. If targeting people who are attracted to good health and maintaining it an idea would be to run an advertisement in a health magazine, this would target a specific consumer. There are many different promotional activates that Prince can use to reach recreational players and junior players as well. Sale promotions such as free lessons with the purchase of a product are ideas for promotions. Offering free lesson services to get consumers interested is a great idea. Since recreational players may be playing tennis for the simple fact of good exercise. Because of this they might be found in gyms, or spas. Hanging advertisements in these locations would be used a luring tool for a target group. Junior players can be attracted through

Word Order in Spanish

Word Order in Spanish The subject of word order in Spanish can be quite complex, so this lesson should be considered merely an introduction. As you study Spanish, you will encounter a wide variety of ways of ordering words in a sentence, many of them ways that are impossible or awkward in English. In general, Spanish is more flexible with its word order than English is. In both languages, a typical statement consists of a noun followed by a verb followed by an object (if the verb has an object). In English, variations from that norm are used mostly for literary effect. But in Spanish, changes in the word order can be heard in everyday conversation or seen frequently in everyday writing such as that found in newspapers and magazines. Typical Word Orders The chart below shows examples of some common ways of ordering words. Note that in many sentences the subject can be omitted if it can be understood from the context. As a beginning student, you dont need to memorize these word-order possibilities, but you should be familiar with these common schemes so you dont trip over them when you come across them. Type Order Example Comment Statement Subject, verb Roberto estudia. (Roberto is studying.) This word order is extremely common and can be considered the norm. Statement Subject, verb, object Roberto compr el libro. (Roberto bought the book.) This word order is extremely common and can be considered the norm. Statement Subject, object pronoun, verb Roberto lo compr. (Roberto bought it.) This word order is extremely common and can be considered the norm. Object pronouns precede conjugated verbs; they can be attached at the end of infinitives and present participles. Question Question word, verb, subject Dnde est el libro? (Where is the book?) This word order is extremely common and can be considered the norm. Exclamation Exclamatory word, adjective, verb, subject Qu linda es Roberta! (How beautiful Roberta is!) This word order is extremely common and can be considered the norm. Many exclamations omit one or more of these sentence parts. Statement Verb, noun Sufren los nios. (The children are suffering.) Placing the verb ahead of the noun can have the effect of placing more emphasis on the verb. In the sample sentence, the emphasis is more on the suffering than who is suffering. Statement Object, verb, noun El libro lo escribi Juan. (John wrote the book.) Placing the object at the beginning of the sentence can have the effect of placing more emphasis on the object. In the sample sentence, the emphasis is on what was written, not who wrote it. The pronoun lo, although redundant, is customary in this sentence construction. Statement Adverb, verb, noun Siempre hablan los nios. (The children are always talking.) In general, Spanish adverbs are kept close to the verbs they modify. If an adverb starts a sentence, the verb frequently follows. Phrase Noun, adjective la casa azul y cara (the expensive blue house) Descriptive adjectives, especially ones that describe something objectively, usually are placed after the nouns they modify. Phrase Adjective, noun Otras casas (other houses); mi querida amiga (my dear friend) Adjectives of number and other nondescriptive adjectives usually precede the noun. Often, so do adjectives being used to describe something subjectively, such as to impart an emotional quality to it. Phrase Preposition, noun en la caja (in the box) Note that Spanish sentences can never end in a preposition, as is commonly done in English. Command Verb, subject pronoun Estudia t. (Study.) Pronouns are often unnecessary in commands; when used, they nearly always immediately follow the verb. Sample Sentences Demonstrating Spanish Word Order The sentences below  are examples of Spanish as it is most commonly ordered: La atencià ³n a los recià ©n llegados es un reto para las Fuerzas de Seguridad. (Attention to the recently arrived is a challenge for the Security Forces. Here the word order is almost to what you would find in English.) Diagnostican por error una gripe a una joven y terminan amputndole la pierna. (They diagnosed the flu by mistake in a boy and ended up amputating his leg. Here the phrase por error, meaning by mistake, is kept closer to the verb, diagnostican, than it would be in English.) Un coche blanco ser ms fresco en verano. (A white car will be cooler in summer. The adjective blanco, meaning white, comes after the word for car, coche, not before.)  ¿Dà ³nde estn las oportunidades? (Where are the opportunities? In simple questions, English and Spanish word order can be identical.) Es importante que me diga con quià ©n saliste. (It is important that you tell me who you left with. The pronoun object me, me in English, comes before diga, you left,  the reverse of English. And while the English sentence ends with the preposition with, in Spanish con must come before the word here for who, quià ©n.) Key Takeaways Although word order in Spanish is often similar to that of English, Spanish can be more flexible.Among the key differences are  that descriptive adjectives usually follow nouns, and Spanish sentences cannot end in a preposition.Spanish adverbs usually are placed next to or very close to the words they modify.